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Diamir World Backcountry Freeride Jam April 18 - 20, 2008
Diamir Bindings New title Sponsor

The organizers of the World Backcountry Freeeride Jam are pleased to welcome the title sponsorship for this year's event, Diamir bindings!

Diamir has been the unchallenged leader in backcountry touring bindings for almost a decade. Diamir bindings are the performance standard for safety, convenience and comfort used in the great ranges around the world.

Diamir bindings have been a mainstay in the North America backcountry for freeride skiers looking for fresh turns and ripping lines on performance equipment designed for the perfect backcountry experience. They represent Swiss mountain engineering and experience.

The Diamir World Backcountry Freeride Jam

The Diamir World Backcountry Freeride Jam is building on two years of success that is all about participation and trying new experiences in the mountains. It is the only event of its kind in North America that introduces the backcountry experience to a large audience of skiers and snowboarders.

The Diamir World Backcountry Freeride Jam takes place during the wild atmosphere and celebration of the TELUS World Ski and Snowboard Festival. The DWBFJ is the arguably the only event at the TWSSF that allows, encourages and supports public participation. You don't have to be an elite athlete to experience the incredible range of activities and it is all FREE!

The heart and soul of the Jam are the multitude of free product demos and skills clinics. To encourage more people to enjoy the backcountry and to try big mountain, off piste skiing and boarding we have to make it accessible

and non-intimidating. The top of Whistler Mountain is our Backcountry Headquarters, The North Face Backcountry Village. It is where all the action is and where you can try the latest backcountry equipment, tele gear, take instruction from guides, instructors and professionals to learn new skills and practice new techniques.

08/09 Equipment Demo days/Free Skills Clinics

Free Alpine touring, telemark and backcountry boarding equipment demos showcasing equipment that won't be seen by the public until Fall 08! An incredible opportunity for people to try next year's gear and make their decisions early instead of waiting for the next fall snows. Avalanche clinics, the latest in safety equipment and how to use it, free guided alpine touring clinics, free Telemark lessons, product demos, even backcountry cooking demos. It is all here for skiers and boarders to enjoy.

Other events include:
Backcountry Photo Expose

It will be on display from April 18 - 20 in the Whistler Roundhouse.

The North Face Canadian National Ski Mountaineering Championships

The North Face Whistler Dash on Saturday, April 19th is a ski mountaineering race to encourage "first timers"to try the sport. Much like a 10k running race but on snow and in the spectacular scenery of the Whistler alpine.

On Saturday, April 19th, we will host the The North Face Canadian National Championships race which is already revered as the most exceptional race of its kind in North America. Watch elite athletes virtually run up heart thumping uphills and adrenaline pumping downhills for over 26 kms and almost 7000 vertical feet of climbing.

The North Face Whistler WindUP race will be held on Sunday, April 20th a grueling skiing and snowshoe race from the Whistler Village all the way to the Roundhouse over 4000ft of climbing!

Evening Events - VIP Party /Film nights

Including the new Diamir Backcountry Video Contest where people can enter their best video footage/film offering a backcountry kind of subject.

The DWBFJ is a not for profit event.

The DWBFJ is all about sharing our passions for getting out and playing in the mountains.

For Sponsor packages and information, contact:

Delena Angrignon
DIAMIR WORLD BACKCOUNTRY FREERIDE JAM April 18-20, 2008
PHONE: (604) 815-4228
MOBILE: (604) 916-6440
FAX: (866) 259-1394
EMAIL: delena@wbfj.ca  
www.wbfj.ca



Media Contact: Lisa Richardson: lrichardson@watermarkinc.ca